HOAX Online Store

HOAX is Hong Kong’s FIRST men fashion shoe store.

Established in 2010, with the aim of bringing together the world's coolest shoe brands under one roof and marketing them with enthusiasm, HOAX also produces two private label : HOAX and the American heritage-themed Solid State Co., which has now proved to be the best-selling line in the store.

In 2012 HOAX signed a partnership agreement with Vibram, the world leader in rubber soles, thus becoming the first HK brand authorized to use Vibram soles in their shoes.