Calbee Jagabee Shuuuu Campaign Website

Calbee, Inc. is a major Japanese snack food maker. By introducing snack that is nutritional, delicate and healthy, Calbee creates a trendy snack cultural concept in Hong Kong.

Jagabee is one of the popular products in Calbee. It is a snack made by cutting unhusked whole potatoes which emphasize the natural potato flavor.

To engage with customers, Jagabee invites people to take a challenge on their social media campaign “JagabeeShuuuu”. By using Instagram camera filter and detecting the volume of eating Jagabee to win the prizes.

Calbee commissioned 3rices to design and develop the promotion website. To strengthen users’ interactive experience. In this website, we used parallax effect to strengthen users’ interactive experience while they scroll the website.