Case study

Website and Mobile APP for Kowloon City Walking Trail

Client: Hong Kong Sheng Kung Hui Welfare Council


Kowloon City Walking Trail is the longest walking trail in Hong Kong. It is across some old districts, including Kowloon City, To Kwa Wan, and Hung Hom. In order to achieve the purpose of district revitalization, they have organized various activities, created informational public facilities, and collaborated with different partners to promote the trial to the young generation.

We are pleased to be entrusted to design and develop the website and mobile App for the trial.

Provided Services

  • Mobile Apps
  • Creative Concept
  • UI / UX design
  • App Development
  • Augmented Reality (AR)
  • Illustration
  • Analytics Solutions
  • Social Media Integration

Website design

In order to create a youth, activating and artistic image, we choose a bright tone with different illustrations, layout arrangements, and interactive elements to design the website.

Meanwhile, we aim to provide a better user experience for loads of information, stories, and activities; we put a lot of effort and work closely with the client to design their sitemap, content structure, and any little parts.

To manage their content for both website and mobile App, we built a customized Content Management System(CMS).

Moblie App

Here we designed a mobile app to create an interactive experience for the user while walking on the trail. This mobile app mainly works with an illustrated interactive map that the users can drag, scale and tap to choose the shops, attractions, AR games, and stories, follow our GPS guide to their destination.

We have also designed more than 10 AR games with different gameplay and stories on the app. Some of them have to interact with the public facilities, which provide an innovative and fun experience for users.