Case study

Pig The God Chinese New Year Campaign

Client: Asiaray


Asiaray is a leading out-of-home advertising company in Asia, which approached 3 Rices to develop an interactive WeChat campaign for Chinese New Year.


As the pig year was the theme of the campaign, we provided design direction to create the main graphic and game character design. The campaign was fun and interactive, allowing users to play the game and compete for the highest score to win a prize. We worked closely with Asiaray to ensure that the campaign was both visually appealing and engaging, helping to promote their brand and connect with their audience during this important holiday season.

Provided services

  • Campaign Websites
  • Creative Concept
  • Web Design & Development
  • WeChat Integration
  • Illustration
  • Search Engine Optimization
  • Analytics Solutions