Case study

Santa Card Generative Campaign

Client: Asiaray


Asiaray Media Group Limited is an out-of-home media company that focuses on mega transport advertising media management, including airport, metro lines and high-speed rail lines, etc. They are also one of two out-of-home resources companies operating in the metro lines segment in Hong Kong.

Provided Services

  • Creative Concept
  • Web Design & Development
  • Character Design
  • Graphic Design
  • Exhibition Design
  • Animation Design
  • Video Design & Editing
  • Search Engine Optimisation
  • Analytics Solutions
  • Social Media Integration


For celebrating Christmas with MTR passengers, Asiaray approached 3 Rices to design a full campaign with the Christmas card. By discussing with clients, we provided the ideas of customised animated Santa cards, which also expanded the idea to the full promotional elements: campaign website, social media feeds, videos, exhibition, posters, banners and stickers.