Case study
Santa Card Generative Campaign
Client: Asiaray
Introduction
Asiaray Media Group Limited is an out-of-home media company that focuses on mega transport advertising media management, including airport, metro lines and high-speed rail lines, etc. They are also one of two out-of-home resources companies operating in the metro lines segment in Hong Kong.
Provided Services
- Creative Concept
- Web Design & Development
- Character Design
- Graphic Design
- Exhibition Design
- Animation Design
- Video Design & Editing
- Search Engine Optimisation
- Analytics Solutions
- Social Media Integration
Solutions
For celebrating Christmas with MTR passengers, Asiaray approached 3 Rices to design a full campaign with the Christmas card. By discussing with clients, we provided the ideas of customised animated Santa cards, which also expanded the idea to the full promotional elements: campaign website, social media feeds, videos, exhibition, posters, banners and stickers.
